There's a pattern in tech that's hard to unsee once you notice it.
Big companies build for scale. They build for the widest possible audience, the broadest use case, the feature set that satisfies the most people. And that makes sense - when you have a billion users, you optimize for the average.
But "the average" leaves a lot of people behind.
The Gap Nobody Talks About
Think about the last time you searched for an app to solve a specific problem. Not a general problem like "I need a to-do list." A specific one. Like tracking which side you breastfed on last. Or blocking news sites for exactly 20 minutes so you can focus on code.
Chances are, you found one of two things:
- A massive app that technically has the feature you need, buried under 47 others you don't.
- Nothing.
That gap - between what big tech builds and what real people actually need - is where SimbaApps lives.
Small Problems Deserve Great Solutions
We started SimbaApps because we believe small problems deserve the same quality of software as big ones. A parent tracking feedings at 3am deserves a clean, intuitive interface just as much as an enterprise team managing a product roadmap.
The difference is, nobody's building for that parent. The market is "too small." The audience is "too niche." The revenue potential is "not interesting enough."
We disagree.
One App, One Problem
Our approach is simple: find a community with a genuine unmet need, and build exactly the tool they're missing. Nothing more, nothing less.
Every SimbaApps product solves a single problem. No feature bloat. No upsells. No "while you're here, try our other 12 products." Just a focused tool that does one thing well.
We think there's something refreshing about software that knows what it is. That doesn't try to be everything. That respects your time enough to stay simple.
Why "Niche" Isn't a Dirty Word
In the startup world, "niche" often gets treated like a limitation. Investors want TAM slides showing billions. Growth hackers want viral loops that reach everyone.
We see it differently. Niche means we know exactly who we're building for. It means we can make something that fits like a glove instead of one-size-fits-none. It means our users feel seen - because they are.
When you build for a specific community, something interesting happens: people actually care about your product. They tell their friends. They send you feedback. They become part of the story.
That's worth more than a billion casual downloads.
What's Next
We're just getting started. SimbaApps is a growing studio - we're building a constellation of small, powerful tools for the communities that big tech overlooks.
If you're part of a community that deserves better software, we'd love to hear about it. We might just build something for you.